Above & Beyond the Ordinary: The Petworld-Farmina Joint Venture

Above & Beyond the Ordinary: The Petworld-Farmina Joint Venture

Vanessa LeRoux |


In the bustling world of pet care and nutrition, two names stand out, not only for their individual excellence but for their groundbreaking partnership: Petworld and Farmina. This collaboration is not just a business alliance; it's a union of values, philosophies, and a shared vision for the future of pet care.





Healthy, Farmina-fed Hound dashes across the beach






Farmina: Where Nature Meets Science





Farmina, rooted in rich Italian traditions, believes in the love of family; for them, pets are at the heart of this family. Their philosophy is simple yet profound: "Happy pet, happy you." This sentiment drives them to develop the best food for pets, understanding that nutrition is the cornerstone of a pet's quality of life.





In Farmina's world, the kitchen is more than a place; it's a haven where each ingredient is chosen with care, ensuring the well-being of our four-legged friends. Their mission is to blend nature with science to develop the best natural and scientifically validated nutritional systems. They prioritize first-choice raw materials, which are wisely mixed and cooked in their kitchen. This is guided by dog and cat nutrition experts who understand carnivores' nutritional needs.







Farmina's Half-Century Legacy: Marrying Innovation with Carnivorous Instincts





Their journey, spanning over 50 years, is a testament to innovation and passion. From its inception by Mr Francesco Russo to its evolution into a pet food powerhouse, Farmina believes that dogs and cats, by nature, are carnivores, a fact deeply rooted in their evolutionary anatomy and physiology. Their bodies are designed for a meat-centric diet, evident from their lack of salivary amylase, short digestive tracts, and specific teeth and jaw structures optimized for tearing flesh. While cats primarily rely on proteins and fats for energy, both cats and dogs exhibit an insulinic response to carbohydrate-rich foods, which can lead to health issues like obesity and diabetes. Recognizing these inherent traits, Farmina has developed its "Natural & Delicious" nutritional system, ensuring a diet that aligns with the carnivorous essence of our beloved pets.





Farmina's "Natural & Delicious" nutritional system has been scientifically designed, keeping in mind the carnivorous nature of dogs and cats. It is available in two lines: Grain-Free and Low Ancestral Grain, which includes ancestral cereals like spelt and oats.





Thriving on Farmina cat food, this little cat has a shiny coat and sparkling eyes.




Petworld: A Beacon of Excellence in Pet Care





Petworld, with its forward-looking approach, has always been at the forefront of revolutionizing the pet shopping experience. Their mission is not just about selling products; it's about positively impacting the lives of pets and their owners. This South African gem offers an exclusive range of products, setting a benchmark for quality that is hard to find elsewhere.





The team at Petworld is not just trained; they are nurtured with knowledge and compassion. Their primary objective is clear: assist pet owners in providing the best care for their animals. This dedication extends beyond products. At the heart of Petworld is a community that shares a passion for pets. Their commitment to animal welfare is evident in their active collaborations with local animal shelters, ensuring every pet finds a loving home.









A Partnership Forged in Trust and Excellence





The collaboration between Petworld and Farmina is a testament to what two industry leaders can achieve when they come together. Both companies, driven by a shared vision and values, aim to provide unparalleled pet care solutions.





Petworld's commitment to excellence and Farmina's dedication to quality nutrition make this partnership a natural fit. Together, they promise a holistic pet care experience, from nutrition to overall well-being.





For Petworld, Farmina's scientifically validated nutritional systems, combined with their natural approach, align perfectly with their mission. On the other hand, Petworld's extensive reach and reputation in South Africa provide Farmina with a trusted platform to further its vision.





Petworld and Farmina's Visionary Alliance for Pet Well-Being





The partnership between Petworld and Farmina stands out. It's a union that promises more than products; it promises a brighter future for pets and their owners. As we look forward to the innovations this partnership will bring, one thing is clear: the world of pet care is set for a transformative journey, and at the helm are Petworld and Farmina.