Purina Pro Plan LiveClear Formulas Shown to Reduce Allergens by an Average of 47%!

Purina Pro Plan LiveClear Formulas Shown to Reduce Allergens by an Average of 47%!

Vanessa LeRoux

Introducing a game-changer on the feline world stage: Purina Pro Plan LiveClear - Feline nutrition that performs.

Purina Pro Plan has awakened the cat-loving world with a clinical study on cat hair and dander, which has produced life-changing results in allergen tolerance. It demonstrated a significant reduction in active Fel d 1 on hair and dander. So, what does this mean for cat lovers, and how does this breakthrough work? It's a blend of scientific ingenuity and feline nutrition, quietly revolutionising our interactions with our beloved furry companions.

What Does LiveClear Mean for Cat Lovers in South Africa?

Well, simply put, you can have your catto and snuggle it too! That's right, for all of us who may be allergic to cats or whose partners or kids are allergic to them, the rules of the game have changed. It's now possible to reduce allergens found in cat hair and dander by an average of 47%. This means you may well be able to toss your allergy medication and have a family group cuddle with Mr Whiskers or Ms Kitty.

Ready for a delicious bowl of Purina Pro Plan LiveClear cat food, this gorgeous green-eyed cat sits expectantly in the tall grass.

How Does This Meow-velous Magic Happen?

Well, first up, all cattos produce a common allergen called Fel d 1 in their saliva, which causes an allergic reaction in us humans. Purina scientists discovered that an egg product ingredient containing antibodies to Fel d 1, the major cat allergen, can bind to Fel d 1 in the cat's saliva, preventing its ability to trigger an allergic response in a cat allergen-sensitised individual. So when cats eat Pro Plan LiveClear, a key protein sourced from eggs binds to the Fel d 1 and neutralises it, and the magic happens.

This discovery may lead to novel and exciting approaches for managing cat allergens while maintaining the normal production of Fel d 1 by the cat and without impacting the cat's overall physiology. These breakthrough findings can transform how people manage allergies to cats.

Science and Research Drive LiveClear Development:

More than a decade of science and research drives this incredible nutrition development. All you have to do is feed your catto delicious and highly nutritious Pro Plan LiveClear daily and then watch how this food tech shows its muscle as it significantly reduces the allergens in the cat hair and dander. Allergens are sent running simply and safely in a complete and balanced superfood maintenance diet for kitty-cats.

Black, red and gold Purina Pro Plan logo.

Let's Crunch the Numbers and Crack the Code with LiveClear

Shown to Reduce Allergens by an Average of 47%
97% 86% 50%
97% of cats showed decreased levels Fel d 1 in the hair and danger 86% of cats had a 30% reduction from baseline of Fel d 1 in their hair and dander 50% of cats showed at least a 50% reduction in active Fel d 1                 

Clinical Studies Back Remarkable Numbers:

Clinical Study demonstrates significant reduction in active Fel d 1 on hair and dander. This study of 105 cats showed significant results beginning in the third week of feeding. An average 47% reduction in allergens was established.

These meaningful results all come down to people becoming far less allergic to cattos, which opens up a whole new world for those struggling with allergic reactions. It also creates more forever homes for cats as those previously allergic but longing for a feline friend can open their hearts and homes to a precious cat or three. (We know how it is; these furry friends are irresistible, and somehow, additional cattos show up and join the fam!)

Purina Pro Plan LiveClear Kitten food formula is nutrition that perforns enhancing the immunity defense in kittens and reducing allergens resulting in healthier, happier cats and their parents.

Cat's Crave It: Pro Plan LiveClear's Irresistible Flavour and Health Benefits!

Palatability (noun) Definition: How pleasant, enjoyable and appealing something is to eat. Now redefining palatability is Pro Plan LiveClear Chicken Formula with Probiotics dry food! This super premium cat food is now the password to mouthwatering taste and a fully satisfied feline purring away on the back of your couch.

High Digestibility (adjective + noun) Definition: Typically means that more nutrients can be absorbed and used by the body, making the food more beneficial for the animal's health. Pro Plan LiveClear is crafted to provide the proper digestion in your cat's gut, which has a profoundly positive impact on their long-term health. It also means less mess in the litter box, which is always a welcome feature for cat lovers everywhere!

Colostrum (noun) - a.k.a. The Immunity Warrior (noun phrase) Definition: Newborns absorb antibodies from their mother's first milk, colostrum, which is well known to offer immune protection. However, this adopted maternal immunity declines over time, creating a potential gap in protection while the kitten's own immune system is still maturing. This is known as the immunity gap.

Nutritional supplementation may help bridge this gap and provide protection against disease during this critical period of development. Purina research also shows that feeding the bioactives and antibodies in colostrum can provide benefits at any life stage.1 So there you have it - another fur-tastic benefit built into LiveClear!

LiveClear Leads the Way in More Boosted Benefits

  • Real chicken is the #1 ingredient

  • Protein content is a whopping 36% for adult food, with 43% for our growing kitties

  • Fortified with guaranteed live probiotics for digestive and immune health

  • Vitamin A: Essential for vision health, immune function, and skin and coat health

  • Vitamin C: While cats produce their own vitamin C, supplemental amounts support immune health and act as an antioxidant

  • Vitamin D (Kitten): This is essential for maintaining healthy bones and teeth and regulating calcium and phosphorus levels

  • Vitamin E: Acts as an antioxidant, supports skin and coat health, and boosts the immune system

  • Omega 3 and 6 fatty acids: Vital for maintaining healthy skin and a shiny coat and immune system support

  • 100% complete and balanced nutrition

  • No artificial colours, flavours or preservatives

Stunning ginger and white cat looks up expectantly for her bowl of Purina Pro Plan LiveClear, just what her allergic cat mom needs to stay close to her kitty.

In Case You Missed It: The LiveClear Synopsis!

LiveClear is made with real chicken as the first ingredient and provides mega protein for your feline. It features guaranteed live probiotics, which deliver digestive and immune health. You'll note Vitamins A, C, D and E are hard at work, giving your catto the very best food to nourish and protect them. Fatty acids deliver skin and coat care and also support immunity.

To top it all off, Pro Plan LiveClear is 100% complete and balanced nutrition with zero artificial colours, flavours or preservatives. Added to the 47% reduced allergens, these benefits mean your cat will thrive while your closer relationship flourishes!

Purina Pro Plan LiveClear allergen-reducing formula for cats is changing the way we interact with our cats for the better. Forging closer relationships to previously allergic cat parents in South Africa.

LiveClear's Hat Trick: Three Dynamic Formulas

There are three different formulas featuring LiveClear hair and dander-busting science. Let's look at what additional benefits set each of these formulas apart and make them uniquely suited to life stage, lifestyle and hairball control. All recipes are available in 1.5 and 3 kg bags.

Lazy ginger and white kitten dreams of Purina Pro Plan Allergen reducing kitten food so she can be cuddled by those of her family that are allergic to her!

Purina Pro Plan LiveClear Kitten Chicken Formula with Probiotics Dry Cat Food

  • Includes DHA, also found in mother's milk, to support brain development

  • Supports healthy bone, teeth and muscle growth

  • Fat content is 16%

  • Ensures a silky, glossy coat

  • Provides scientifically proven antioxidants for immune defence

  • Reduces allergens by an average of 47%

Beautiful white cat with one green eye and one blue eye looks longingly while waiting for a delicious bowl of allergen reducing Purina Pro Plan LiveClear cat food.

Purina Pro Plan LiveClear Adult Chicken or Salmon Formula with Probiotics Dry Cat Food

  • Offers a unique nutrient blend to help promote healthy kidneys

  • Supports healthy joints and good mobility

  • Fat content is 16%

  • Ensures a silky, glossy coat

  • Provides scientifically proven antioxidants for immune defence

  • Reduces allergens by an average of 47%

This curious cat peaks out from behind the curtain, she's keeping an eye on her next bowl of Pro Plan LiveClear food with the power to reduce allergens in cat hair and dander.

Purina Pro Plan LiveClear Adult Indoor. Hairball Control Chicken Formula with Probiotics Dry Cat Food

  • Contains Inulin to help reduce litter box odour by 24%

  • Formulated to help indoor cats maintain a healthy weight (fat 12%)

  • Helps protect teeth from plaque and tartar build-up

  • Features a combination of fibres to control hairball formation by safely and gently moving hair through the digestive tracts

  • Provides scientifically proven antioxidants for immune defence

  • Reduces allergens by an average of 47%

A grey tabby enjoys a bowl of Pro Plan LiveClear allergen-reducing cat food.

LiveClear: Shown to Reduce Allergens by an Average of 47% from Three Weeks!

By choosing to feed your cat Purina Pro Plan LiveClear, you can be reassured that its tailored nutrition will positively impact your cat's long-term health and well-being. Although you will be keen to see the difference it makes on the reduction in active fel d 1 on hair and dander and consequently reduced allergic response in your hoo-man fam, you'll need to wait until the third week of daily feeding to start to see results.

Transitioning to Purina Pro Plan LiveClear Formulas

It's so exciting to begin your LiveClear journey, and you want to transition your catto to this paw-some food like yesterday! But hold your horses; you need to allow 7 – 10 days to transition from their current food.

This enables your cat's digestive enzymes to gradually adapt to the change in ingredient and nutritional content, assisting with the proper digestion of the food and helping prevent stomach upsets. Each day, simply feed a little less of the previous food and a little more of Purina Pro Plan until you are feeding Pro Plan exclusively.

Snuggle More, Sneeze Less: LiveClear's Allergen-Busting Magic!

Cats enrich our lives with playful antics and soothing purrs, and Purina Pro Plan LiveClear is dedicated to deepening these bonds. At the heart of LiveClear's innovation is its ability to reduce allergens, making it possible for more people to enjoy close relationships with their feline friends.

Close Cuddles, Clearer Breathing: LiveClear's Scientific Breakthrough!

Whether it's the Kitten Chicken Formula with Probiotics, the Adult Chicken or Salmon Formula, or the Adult Indoor Hairball Control Chicken Formula, each is designed not just to nourish but also to minimise the allergens that can come between cats and their hoo-man families. This breakthrough brings a new level of connection, allowing even those with sensitivities to embrace the joy of a cat's companionship.

Tailored Nutrition for Every Feline Adventure

From the DHA-enriched Kitten Formula that supports early development to the Adult Formula, which promotes overall health and mobility, ensuring they leap, pounce, and nap in comfort, every product is a testament to Pro Plan's commitment to feline well-being. And let's not forget your indoor prowlers; the Adult Indoor Hairball Control Chicken Formula is a masterclass in indoor cat care, balancing weight management with hairball control, all while keeping those litter box odours at bay.

Transforming Cat Companionship for Allergy Sufferers

By significantly reducing the allergens in cat hair and dander, LiveClear opens doors to new and deeper bonds with our cats, ensuring that more people can experience the unconditional love and joy these beautiful creatures bring into our lives. With LiveClear, it's not just about feeding your cat; it's about enhancing life together, ensuring years of happy, healthy, and close companionship.


  1. Jean-Philippe, C. Beneficial effects of dietary colostrum supplementation in kittens, Nestlé Purina Scientific Update of Feline Nutrition, Issue 4, 1–8.