Brit Premium Dog Adult Medium Dry Dog Food

Brit Premium by Nature Adult Medium Dry Dog Food (Chicken) (Complete & Balanced)

Medium dogs are the perfect balance—active enough to keep you moving, compact enough to fit into everyday life, and smart enough to know exactly when dinner is due. Brit Premium by Nature Adult Medium is a complete dry food made for adult medium-breed dogs (10–25kg), with a chicken-based recipe designed to keep daily feeding simple, satisfying, and consistent.

This formula contains 45% chicken (dehydrated chicken + deboned chicken), giving it a strong, meaty flavour profile that most dogs happily commit to. It’s an ideal everyday staple for pet parents who want dependable nutrition and easy portion control—without needing to overthink mealtimes.

Why medium-breed pet parents choose it

• Made for adult medium breeds (10–25kg)

• Chicken 45% total for a taste dogs love

• Balanced energy for everyday adult maintenance

• Easy to measure and portion for routine feeding

• Great for family dogs, walkers, and active companions

The routine advantage (because medium dogs thrive on structure)

Most medium dogs do best when their day is predictable: walk, play, eat, rest, repeat. A consistent kibble helps you keep that rhythm steady—especially if your dog is prone to “snack bargaining” or trying to convince everyone in the house they haven’t been fed yet.

Simple routine tips:

• Feed two meals per day to keep energy steady.

• Measure portions rather than free-pouring (the fastest way to manage weight long-term).

• Keep treats small and purposeful—reward good behaviour, don’t fill the gap between meals.

• Always provide fresh water.

Pro tip: If you’re doing training, reserve a small portion of the daily kibble for rewards and subtract it from the bowl. You’ll get better behaviour without increasing daily intake.

Nutritional highlights (as provided)

• Crude protein: 26%

• Crude fat: 15%

• Metabolisable energy: 3790 kcal/kg

Feeding guide (grams per day)

Use as a guide and adjust for activity level and body condition:

• 10kg: 120g

• 15kg: 160g

• 20kg: 190g

• 25kg: 230g

If switching foods, transition gradually over 7–10 days by mixing increasing amounts of the new food into the old to help your dog adjust smoothly.

Perfect for

• Adult dogs in the 10–25kg range

• Medium breeds needing a dependable chicken-based daily kibble

• Pet parents who want consistent portions, predictable mealtimes, and easy routine feeding