Brit Premium Dog Junior Medium Dry Dog Food

Brit Premium by Nature Junior Medium Dry Dog Food (Chicken) (Complete & Balanced)

Medium-breed puppies grow into fast, athletic, endlessly curious dogs—and the easiest way to guide that energy is with a routine that stays consistent. Brit Premium by Nature Junior Medium is a complete dry food made for junior medium-breed dogs (10–25kg adult weight), helping you keep feeding simple, structured, and satisfying during the growth stage.

With a chicken-based recipe (the Brit Premium Adult Medium range is built on a strong chicken profile), this junior formula is designed to support everyday feeding without drama: easy to portion, easy to serve, and appealing enough to keep mealtimes on track while you focus on training, socialising, and building good habits.

Why medium-breed puppy parents choose it

• Made for junior medium breeds (growing dogs targeting 10–25kg adult size)

• Chicken-based recipe for strong palatability and consistent meal acceptance

• Designed as a complete daily diet for the junior life stage

• Easy to measure and adjust as your pup grows and appetite changes

• Ideal for households using food to support training and routine-building

How this helps you raise an easier dog (without overthinking it)

Junior dogs learn through repetition. The more consistent your feeding routine is, the easier it becomes to shape calm behaviour.

Try this simple structure:

• Feed 2–3 meals per day depending on age and appetite.

• Keep feeding times consistent (predictability reduces fussing).

• Use part of the daily kibble for training rewards—especially for:

  • sitting calmly before meals,

  • coming when called,

  • leash manners,

  • settling after play.

This taps into a powerful loop: good behaviour → reward → repeat. It’s not bribery—it’s habit training.

Feeding guide (how to portion smartly)

Because puppies grow at different rates, portion needs depend on current weight, age, activity level, and body condition. Best practice:

• Start with the feeding table on the bag for your pup’s current weight/age.

• Adjust slightly if your pup is gaining too quickly or staying too lean.

• Reassess every 2–3 weeks during growth spurts.

Always provide fresh drinking water.

Switching to this food

If you’re moving from another puppy food, transition gradually over 7–10 days by mixing increasing amounts of the new food with the old. A slow change helps acceptance and keeps your pup’s routine steady.

Perfect for

• Junior dogs growing into medium breeds (10–25kg adult weight)

• Families building predictable meal times and reward-based training routines

• Puppies that do best on a consistent, chicken-based daily kibble